Investigating the Effect of Color on Memorization and Trust in E-Learning:

The objective of this chapter is to study the effect of the color of e-learning platforms as an atmospheric variable of the interface on the learning process. It focuses on two important variables: memorization and trust. First, it aims to explore the effect of color on the memorization of the educational content available in an e-learning platform. It investigates if the colored appearance of an e-learning system reinforces readability, suitability, and above all the memorizing process leading to learning. Second, it investigates the effect of color on trust in an e-learning platform and in the e-learning content. The chapter offers an examination of the role of the interface and the color in e-learning and memorization and presents trust in e-learning based on an exploratory qualitative study on how trust is developed in a website, as a result of the colors of the online interface. A case of an e-learning platform has been investigated to understand how the colors of the interface can enhance student memorization of the content as well as trust. DOI: 10.4018/978-1-60960-501-8.ch004